NewcastleGateshead Initiative has created a bespoke new website to catch the eye of inward investors scouring the UK for opportunities to base and build their businesses.
It is the first time Newcastle and Gateshead’s combined inward investment offer has been packaged to national and international businesses looking to expand or relocate; or to property agents and other intermediary companies working closely alongside them.
Major sector strengths in the area feature prominently on the site, including creative and digital, marine and offshore and science and healthcare, while business functions (such as business and professional services, research and development and logistics) are also highly prominent; together providing a wide ranging set of attributes and unique propositions to attract businesses.
The website (www.investNewcastleGateshead.com) will be a key platform for NewcastleGateshead Initiative inward investment team to promote the area and attract foreign direct investment (FDI). The investment team is tasked with winning business for NewcastleGateshead, working closely with both councils, private-sector networks, and the North East Local Enterprise Partnership. It proactively targets businesses, industry associations and sector clusters throughout the UK and across the globe to generate investment leads and grow the business base in the area, creating economic prosperity and jobs. It provides an important shop window for the team’s activity, but will be just one element of a range of work to attract inward investment, with different campaigns and digital activity complementing it.
NewcastleGateshead Initiative Inward Investment director, Catherine Walker, said: The site is big and bold and quite different to more conventional corporate sites. It reflects the area, which is bright, outward looking and optimistic and its emphasis on digital media such as twitter and LinkedIn allows us to continually update site visitors with information, debate, new products and leading analysis.
“Some excellent initial work has defined our sector strengths. A range of information, case studies and other companies working in these sectors, really builds up the scale and opportunity afforded to businesses. We are keen for our partners, the councils and the NE LEP to signpost the site wherever they can, so that it becomes THE key hub for inward investment for the area.”
Cllr Michael Johnson, Newcastle City Council deputy cabinet member for skills, business and enterprise, said: “If the North East is to be a success in the global market it is vitally important that we create the jobs of the future by growing our local businesses and attracting new investment from elsewhere in the country and overseas.
“I hope potential investors visit this site and use it to find out more about the assets that the area has to offer - a skilled workforce, good transport links, world-beating research and development and a can-do attitude among the local authorities and the Local Enterprise Partnership.”
Cllr Malcolm Graham, Gateshead Council cabinet member for employment and skills, said: “We know that our area has a strong offer for new and expanding businesses. The challenge is to make sure that we are the ones shouting loudest and working hardest to attract investment in a very competitive market. That’s why we tasked NewcastleGateshead Initiative to build upon their success in attracting tourists to the region and transfer those skills to attracting investment.”
NewcastleGateshead Initiative has led the operation to develop and build the site, but worked very closely with funding partners Gateshead and Newcastle city councils and also strategic partner Science City. The area’s development community, including contractors, property agents and architects, have also supported the team’s work.
Adam Serfontein, MD at Hanro Group and chair of Developing Consensus, a group of leading property investors, developers and professional advisors in the area, said: “It’s great to see a web resource that truly targets key audiences that the Newcastle and Gateshead city region is best equipped to attract business from, including advanced manufacturing, offshore and science and medicine. By allowing the viewer to find out more, not just on key sectors, but also key business functions too, it covers all the bases and provides a wide reaching set of compelling messages. In addition, it’s a bright, lively, interactive site and provides lots of fresh content and imagery. It’s a great addition for the area and reflects the place’s personality really well; its unique look, feel and key attributes.”