Marketing Derby has won the coveted Team of the Year title at the inaugral Insider Midland Trade Awards held recently in Birmingham.
The awards gathered more than 150 companies and professionals at the National Motorcycle Museum. Kurt Jacobs, Midlands Business Insider editor, said they aimed to reward "not only the success of companies in the Midlands trading overseas but also those businesses that are helping to put the Midlands on the world map."
Veteran political broadcaster John Pienaar was the compère for the evening, which was held in association with UK Trade & Investment (UKTI).
The award was given as recognition of the role the company and its business Bondholders played in Derby’s successful campaigns that saved or created over 5,000 jobs following threats to a number of major employers, such as Egg and Bombardier.
The City responded by creating two campaigns, one that helped convince Bombardier to stay in the UK and the other that help attract the 1,000 job HEROtsc Customer Experience Centre for Sky.
“This prize is really one for Team Derby” was the reaction of Marketing Derby MD John Forkin on receiving the International Trade Prize in Birmingham last night.“The crisis brought Derby together, not just the leaders but the whole city. In the case of Bombardier 50,000 people signed a petition and 10,000 marched on the streets in support. For Egg we just got on with it, knuckled down with Derby City Council and many partners, including CBRE, Jones Lang Lasalle, Citibank and Barclaycard, to reel in a fantastic new business to the city, HEROtsc.”
Also collecting the prize at the ceremony was City Chief Executive Adam Wilkinson who commented: “This Award illustrates the respect Derby has earned from the wider business community across the Midlands. Our campaigns were a genuine public, private and community partnership effort that successfully protected or created over 5,000 jobs in the city. We are now building on that shared experience to take Derby to the next level”
The first half of 2012 has seen the City Council act as a catalyst in a mini-investment boom including construction of a new Council HQ, a much needed speculative Grade-A office complex and this week the announcement of the go ahead for a new sports Arena on Pride Park.
At Worldwide we have been extremely impressed by the professional and creative approach adopted by the team at Derby - not just that - they are also really pleasant to deal with. Well done DERBY!!