With more data moving to the cloud and security breaches on the rise, a solution may be on the way from Germany. A "German Cloud" would provide a security certificate for websites and turn Germany's strict privacy laws into a security advantage for companies. Germany Trade & Invest will have representatives at this year's RSA Conference 2012 from February 27 to March 2 in San Francisco to share the latest trends and business opportunities in German IT.
"Germany's approach to data security is to stay one step ahead, which some see as overly cautious. But an increase in major hacks is proving that Germany could become a safe haven for businesses to store their data," said Julia Oentrich, IT expert at Germany Trade & Invest in Berlin.
The global market for cloud services is currently ballooning. Most major players in tech - Google, Amazon, Facebook, Apple, and more - store unfathomable amounts of data in the cloud. Small businesses are also moving in this direction and security is forced to catch up. Targeted hacking, or hacktivism, is becoming a tool increasingly used by protesters to enact social or political change. For companies, the amount of sensitive data stored on servers elsewhere is an increasing vulnerability. "Germany's reputation for high quality and efficiency can definitely be applied to IT security," continued Oentrich.
Germany is Europe's information technology leader by most yardsticks. In terms of market share, industry size, telecommunications infrastructure, and smart phone adoption, Germany is at or near the front of the pack.
"We are happy to welcome companies who want to store their data in a secure environment, as well as foreign companies who provide these services," emphasized Oentrich.
Germany Trade & Invest is the foreign trade and inward investment promotion agency of the Federal Republic of Germany. The organization advises foreign companies looking to expand their business activities in the German market. It provides information on foreign trade to German companies that seek to enter foreign markets.