Sunderland, North East England - Expanding Sunderland sportswear company Total Sport North East is creating new jobs after moving into larger premises in the city. The company provides sports, coaching and training kits for teams, schools and colleges and has invested in new equipment to increase the production of printed and embroidered customised items from its 11,500 sq ft new site on Hendon Road.

The family-run business has just moved into its new building from two separate units on Hylton Road, where it had been based since it set up in 2006. It is an official stockist for a huge range of brands including Nike, Puma, Umbro, Stanno, Hummel, Precision, Prostar and Mitre.

Director Darren Grant said: “We bought the new building in April and have just moved in. We’ve grown the business over the last nine years and had outgrown the premises, so we had to look for somewhere bigger with space to grow. Our new premises are great, and located on a main road with our own private parking, which was a major factor in choosing this site.”

Total Sport North East currently has 13 full and part-time staff and has just employed two additional summer and weekend staff. Over the next three to six months, it aims to recruit at least two more people, depending on business growth.

Darren said: “The schools part of the business is expanding all the time and we are looking to grow that, now we have the facilities and premises to do so. The idea is to work with more schools, supply more football teams and stock more general sports and fitness goods as well. As we grow, we will hopefully be able to take on more local employees.”


Total Sport NE’s Darren Grant and Keith Reiling with Cllr Paul Watson,
Leader of Sunderland City Council

Darren and co-director Keith Reiling, who have combined sports retailing experience of more than 30 years, worked with Sunderland City Council’s Business Investment Team which provided the business with practical help in finding new premises, as well as advising on scope for funding. Total Sport invested £50,000 into the project and was fully supported by its bank, Nat West.

Darren said: “I rang Sunderland City Council to see if they could help and we received advice and practical support which made a real difference. The Council was very easy to deal with, they’ve been fantastic.”

Sunderland City Council leader, Councillor Paul Watson, said: “It’s great to see a thriving and expanding business locate into Hendon. Total Sport North East’s decision to invest in new printing and embroidery equipment and move into these premises is strengthening the area’s commercial life. Sunderland is an ideal city for new and expanding businesses. We are able to provide help and support to companies looking for premises, from start-ups seeking an initial home in one of our business centres or with follow on accommodation. We wish Total Sport North East all the very best with its move and look forward to seeing the company grow.”

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