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Hannover, Germany - Worldwide FDI-Trade.com is once again delighted to be working with CeBIT 2015, the world’s premier IT event, exhibition and conference.

CeBIT 2015 will run from March 16th through to March 20th and will again be held at the magnificent Hannover Exhibition Grounds under the watchful eye of organisers Deutsche Messe AG.

The theme of the 2015 event is D!CONOMY, an understanding of the rapidly growing influence of IT across all areas of business and society and, associated with this, the role of IT as a key driver of innovation. Oliver Frese, a member of the Managing Board of Deutsche Messe AG, announced recently  in Hannover. “Digitization is everywhere and is shaping ever more dimensions of working and social life. IT is transforming existing business models while at the same time giving rise to completely new ones. Information technology now has the ability to rapidly disrupt entire industries. d!conomy encapsulates this development perfectly.”

Frese pointed to the game-changing IT industry trends of the past few years, namely big data, cloud computing, mobility, social media and security, noting that they had developed rapidly and were now converging to have a profound combined impact on both the business world and society generally. “By virtue of convergence, fundamental innovations wield great transformative power that has already brought us to the dawn of a new, digital era of industry,” he said. On a related theme of particular importance in Germany, he noted that the German government had made digitization a political priority with the release of its Digital Agenda policy statement.

One trend that is abundantly clear across all industries at the moment is that the development of business models, production processes and products is increasingly being driven by digital technologies. “The sweeping trend toward digitization is opening up major opportunities for business and the public sector. By putting in place the right strategies and investments, SMEs and multinational corporations alike can now secure decisive competitive advantages in the global marketplace,” Frese said. These observations were tempered with a caveat about the importance of enabling human users to keep up with the increasingly fast pace of digital transformation and ensuring that data and IT systems were secure. All of these issues will be addressed at CeBIT 2015, where the exhibitors will present solutions and business models under the lead theme of d!conomy.

China has been selected as the official Partner Country for CeBIT 2015. The substantial growth of the Chinese IT market and the upsurge in domestic consumption there have transformed China into a highly interesting sales and partnering market for globally active IT enterprises. At the same time, export-driven China’s Partner Country role will provide additional momentum to the current growth dynamic of the Chinese IT market.

At a signing ceremony earlier this year in Beijing, Dr. Gong Xiaofeng from CCPITECC. (the China Council for the Promotion of International Trade Electronics & Information Industry Sub-Council) said  “In 2015, China for the first time becomes the Partner Country for CeBIT, the most influential IT expo in today’s world. This chance not only embodies good intentions for mutually beneficial cooperation from both China and Germany, but also will play a positive role in promoting China’s ICT industry. CCPITECC will leverage CeBIT as a crucial platform for learning and exchanges, actively enhancing cooperation between China’s ICT companies and their international counterparts for an ever-deepening Sino-German economic and trade relationship”

China is also highly familiar with CeBIT in Hannover. By the early 90s the first Chinese companies were already showcasing their solutions at the flagship IT show. Since that time Chinese participation has grown continually. At the turn of the century the number of Chinese exhibitors went up to 30; by 2003 it was up to more than 100 and by 2009 more than 300. Today, Chinese enterprises have surpassed the 500 mark, with 515 companies occupying display space of some 11,000 square meters at the most recent event in March 2014. Apart from the host nation of Germany, this puts China at the very top of participating nations.

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Oliver Frese, member of the Managing Board at Deutsche Messe, was joined by Dr. Gong Xiaofeng, Executive Vice Chairman of CCPITECC  in signing the partnership agreement for the IT flagship show in Beijing, in the presence of German Chancellor Angela Merkel and Chinese Prime Minister Li Keqiang.

After the United States, China is the world’s second-biggest IT market. According to a current study by EITO (the European Information Technology Observatory) the Chinese IT market will grow this year by 8.8 percent, which also makes it one of the fastest-growing nations in the area of information technology and telecommunications.

For information on CeBIT 2015 please visit www.cebit.de/en

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